What are the laws around advertising price?

In states with very strict rules or where no text is allowed at all, we have removed the custom price option for your convenience and peace of mind.
12 June 2020

In order to avoid the practice of underquoting or "bait pricing," (when agents advertise a price that is misleading) there are laws around exactly how you can display your price.


In states with very strict rules or where no text is allowed at all, we have removed the custom price option for your convenience and peace of mind.


Rules for all states

  • You must not advertise a price that is lower than the minimum price you would accept.
  • No price advertised may be false or misleading.
  • Your displayed price MUST be within 10% of your hidden price. If your price is not within 10% of your hidden price, realestate.com.au will NOT show your price.


Additional rules for QLD

  • You may use the "Offers Over" text in your price but the price you list *must* represent the minimum price you would accept.


Additional rules for NSW

  • If using a price range e.g $500,000 - $550,000 the two figures must be within 10% of each other, and the lower figure must represent a price you would actually accept.
  • "Offers Above", "Offers Over" and the "+" symbol are not allowed.


Additional rules for VIC

  • You must only use the phrases "Nearest Offer", "Near Offer" or "Best Offer" if you can prove you would actually sell for a lower offer than the price you are advertising.
  • You must not use the "+" or ">" symbols, or the phrases "From", "Greater Than", "Expect Over", or "Offers invited from"


Additional rules for SA

  • You cannot use any words or symbols to advertise your single price (e.g. $400,000+ or mid $400's is not allowed). You can use words to describe a price range.
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