Why PropertyNow Isn’t the "Cheapest"—and Why That Matters

When you’re comparing private sale platforms, you will certainly find options that are cheaper than PropertyNow. We aren’t the cheapest, and we’ve made a conscious decision not to be.

Here is why our pricing reflects the best value for your property sale, rather than the lowest price.

1. The "Safety Net" of 20+ Years Experience

PropertyNow is Australia’s first and longest-running private sales platform. We are a family-owned, Australian-operated business that has been around for over two decades.

• The Risk of "Budget" Providers: New companies often pop up with low prices, but they lack the infrastructure to support you when things get complicated. If a portal deletes your ad or edits get messy, you need a team that has seen it all before.
• Licensed Experts: Our support team consists of local experts, not offshore call centers.

2. Quality Systems vs. Basic Listing

A lot of "budget" providers are simply a bridge to Realestate.com.au. Once your ad is up, their job is done. At PropertyNow, the $929 covers the entire life of your campaign:

• Custom-Built Technology: Our enquiry systems are the most responsive in the industry. We capture Caller IDs and alert you instantly, ensuring you don't lose a $500,000 sale because a "cheap" system failed to send you an email.
• Manual Compliance Audits: We manually check every listing to protect you from being banned or suspended by the major portals—a common issue with automated, low-cost providers.

3. Support That Never Times Out

Most low-cost competitors limit their support to business hours or email only.

• 7-Day Responsiveness: Real estate doesn't stop on Friday at 5 PM. Most of your enquiries and questions will happen on weekends. We are here 7 days a week via phone, SMS, and live chat to ensure you’re never left in the dark.
• Unlimited Guidance: Whether you need 5 minutes of help or 5 hours of strategy, our support is uncapped. We don't "price-match" because we don't "service-match"—our level of care is simply higher.

How to Choose the Right Partner

Since your property is likely your most valuable asset, we recommend doing a "due diligence" check on any provider:

1. Check Independent Reviews: Look at Trustpilot and ProductReview. We are proud to be the highest-rated company in our category because we prioritize our customers over high-volume, low-margin turnover.
2. Test the Enquiry System: Go to a listing on a competitor’s site and "pretend" to be a buyer. See how long it takes for the owner to get notified. In real estate, speed is everything.
3. Ask About the Team: Is the company family-owned and Australian-based? Or are you a number in a global database?

Our Promise

We aim to help you keep more of your money in your pocket by avoiding traditional commissions—but we won't compromise on the quality of the tools and support you need to get that result. We don’t price-match because we stand firmly behind the superior experience we provide to our sellers.

Updated on: 25/02/2026