Understanding campaign reports from realestate.com.au
These reports show you how the market is reacting to your property, but the terminology used by realestate.com.au (REA) can sometimes feel like a different language.
Here is your guide to understanding your weekly Campaign Reports. These provide a snapshot of how many people are looking at your ad and, more importantly, how many are taking action.
(Not signed up for the reports yet? See Learn about the weekly campaign reports for what's included and the one-off $15 setup.)
When will I get my report?
We send you a link once your listing has been live long enough to have meaningful data behind it — a couple of days. It's a single link, and you only get it once.
From then on there's nothing more to wait for: the link refreshes with live data every day, so bookmark it and check it whenever you like rather than waiting for an email.
The link expires after three months. If yours has stopped opening, email us and we'll send you a new one.
Key metrics explained
To make sense of the numbers, here are the three most important sections of the report:
Metric | What it actually means |
|---|---|
Search Result Views | How many times your property appeared in a list of search results. (The buyer scrolled past you). |
Property Page Views | The number of people who actually clicked on your ad to see the full details and photos. |
Engagements | The most valuable metric. This includes people who clicked to reveal your phone number, sent an email, or saved the property to their shortlist. |
Total Views vs. Property Page Views
Don't be alarmed if your "Total Views" are much higher than "Page Views." Total views include every time your thumbnail appeared on a screen. Page Views are the metric that matters most: they show genuine interest.
A word on Phone Reveals
One of the most common questions we get is: "The report says I have 3 phone reveals, but no one has called me! Have I missed enquiries?"
The short answer is: No. On Realestate.com.au, your contact number is masked as an anti-spam and tracking measure. A Phone Reveal simply means a user clicked the button to unmask the number so they could see it.
- Why they didn't call: The user may have written the number down for later, got distracted, or simply changed their mind.
- Data capture: Because this happens on the REA website, we cannot capture the user's information at the click stage. We only receive their details and notify you once they actually dial the 1300 number and enter your unique 4-digit enquiry code.
If you see reveals but no calls, it’s a sign that people are curious, but they haven't taken the final step to reach out yet.
How to use this data
The Campaign Report is more than just a weekly update; it’s a tool to help you fine-tune your listing:
- High Search Views / Low Page Views: People are seeing your ad in the results but choosing not to click. You might need a stronger main photo or a more compelling headline.
- High Page Views / Low Engagements: People are reading your ad but not contacting you. This often indicates the price might be slightly high for the current market, or the description is missing key information.
- The "Saves" count: Keep an eye on the "Saves." These are your most serious prospects who are likely waiting for an open home or a price adjustment.
REA's official guide
For a detailed breakdown of every graph and chart in your report, Realestate.com.au provides an official guide:
Need help interpreting your specific numbers?
If your numbers aren't what you expected or you'd like a second pair of eyes on your campaign performance, reach out to our support team via live chat or support@propertynow.com.au. We’re happy to help you analyse the data!
Updated on: 07/09/2026
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