Realestate.com.au upgrades
When you list with PropertyNow, your property is published as a Standard Listing. While this gets you onto Australia’s #1 portal, Realestate.com.au (REA) uses a "Priority" system to determine which properties buyers see first.** Upgrading your listing is the single most effective way to jump towards the front of the queue, increase your enquiry rate, and secure a faster sale. That said, upgrades aren't necessarily right for every owner. Read on to find out if they're right for you. **
Why Upgrade? The Power of the "Pecking Order"
By default, REA sorts listings by Upgrade Tier first, then by Date. Unlike social media, updates to your listing (like changing the price) do not "refresh" your position. If you have been on the market for a few weeks, you are likely being pushed to Page 3 or 4. **An upgrade is the only way to move higher up in the default sort order. **Note: users can adjust the sort order to latest listing, or highest/lowest price which will override upgrade based sorting.
Click on the Tier title to learn more about each tier.
Tier | Search Priority | Ad Size | Best For... |
#1 (Top of Search) | Extra-Large | Fast sales, luxury homes, Auctions, and high competition. | |
#2 (High Priority) | Large | Gaining a significant edge in busy markets. | |
#3 (Mid Priority) | Medium | Standing out from the "Standard" pile. | |
Standard | Base Level | Standard | Unique properties in very low-competition areas. |
The "30-Day Burst" Strategy
An upgrade is designed to create a "buyer frenzy" by putting your home in front of the maximum number of eyes at once.
- Duration: All upgrades last for 30 days.
- Premiere Rotation: Premiere listings automatically "refresh" to the top of their tier every 15 days, giving you two spikes in traffic.
- Luxury & High-Stakes: For auctions or high-value homes, a Premiere upgrade is the industry standard to ensure you don't miss a single serious buyer.
PropertyNow vs. Traditional Agents
Why do our prices look different? Because we are transparent.
- No Hidden Fees: Traditional agents often pay for "All Premiere" bulk subscriptions. They hide the cost in their massive upfront marketing fees and lock every owner into a Premiere listing, whether they need it or not.
- You Keep the Commission: An agent making $15,000+ in commission can afford to "subsidize" an upgrade to get a quick result. At PropertyNow, you keep that $15,000, and we provide the upgrade at the direct, raw cost from the portal with zero markups.
Is it Right for Your Property?
Before you spend, do a "2-Minute Suburb Audit":
- Search your suburb on REA (uncheck "Include surrounding suburbs").
- Count the competition. If there are 10+ Premiere listings sitting above you, you are essentially invisible to buyers who only browse the first two pages.
- Decision: If you are buried on Page 4, a Premiere or Highlight upgrade is the most effective "reset" button for your campaign.
Critical Rules & Pricing
- Non-Refundable: REA does not offer pro-rata refunds. Once an upgrade is live, you have committed to that 30-day burst.
- Dynamic Pricing: Prices change daily based on suburb demand.
Ready to see your live quote?
- Log in to your Dashboard.
- Go to 'Listing Enhancements' > 'Realestate.com.au Upgrades'.
- View your 30-day quote and launch your upgrade in minutes.
Budget-Friendly Alternative: If a Premiere upgrade is outside your budget, consider our Social Media Campaign ($249). We can target thousands of local buyers directly in their Facebook feeds for a fraction of the cost.
Updated on: 25/02/2026
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