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Learn about the weekly campaign reports

To run the most effective campaign, it’s crucial to know how buyers or tenants are engaging with your listing and how your property is performing against others in the market.

Our enhanced weekly campaign reports from realestate.com.au go beyond a simple view count. They provide a deep dive into genuine buyer interest and performance trends, helping you make data-driven decisions throughout your sales or leasing journey.

What’s included in the report?

These reports are designed to give you a transparent look at your property’s digital footprint. Key features include:

Genuine Interest Metrics: Insights into high-intent actions, such as saves, shares, and inquiries, rather than just "clicks."
Performance Over Time: A redesigned campaign timeline that tracks your property’s performance compared to similar properties in the current market.
Media Engagement: Detailed tracking of how viewers are interacting with your photos, floorplans, and video content.
Audience Breakdown: Data on how users are finding you, categorized by web, mobile site, and the realestate.com.au app.
Market Context: A clear view of how your listing stacks up against the competition in your local area.

Pricing & Delivery

Cost: There is a one-off setup fee of $15. This is not a recurring or "per report" charge; it is a single payment that covers the duration of your active campaign.
Automation: Once the feature is enabled, there is no manual work required. Reports are generated automatically and delivered directly to your inbox every week.

Updated on: 27/02/2026

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