How should I followup with potential buyers?

Following up with buyers is where many private sales are won or lost. While a traditional agent's job is to "chase" leads, as a private seller, you can do this more authentically. A simple, professional check-in often provides the nudge a buyer needs to move from "just looking" to making an offer. We strongly recommend following up with everyone who enquires about your property or attends an inspection. While an SMS or email is fine, a phone call is almost always the most effective way to gauge a buyer's true level of interest.

Preparation is Key

Before you dial, have your property information ready. Buyers may ask follow-up questions about land size, easements, or recent renovations. Being prepared makes you look like a pro and builds buyer confidence.

Follow-Up Call Structure

Keep the call friendly, professional, and low-pressure.

• The Opening: Introduce yourself and check if it’s a good time to talk. "Hi, I'm [Name], the owner of the property you viewed on [Day]. I'm just checking in with everyone who enquired to see what your thoughts were."
• The Feedback Loop: Ask open-ended questions. "What were your thoughts after having a few days to think about it?" or "Did the property meet your requirements after discussing it with your partner/spouse?"
• Gauging Interest: Don't beat around the bush—be direct but polite. Ask if they are still considering the property or if they have moved on to other options.

Identifying Roadblocks

If they are interested but hesitant, find out why. Understanding their "roadblocks" allows you to help them move forward:

• Finance: Do they have pre-approval, or do they need to speak with their bank?
• Inspections: Would they like a second viewing? Perhaps bringing a family member or a builder for a second look?
• Missing Information: Do they need a copy of the building/pest report or the contract? Having these ready to email immediately can "ease their mind" and speed up the process.

Dealing with "Unsure" or "No"

If a buyer is no longer interested, don't see it as a failure—see it as valuable data.

• Ask for Feedback: "That's no problem at all. Out of curiosity, was there something specific about the property or the price that didn't quite fit for you?"
• The Future Lead: If the property doesn't sell immediately, you want a list of people to call if you decide to drop the price. Ask for permission: "Would you mind if I kept your details to notify you of any future price reductions?"

Closing the Call

Always ensure the buyer knows how to take the next step. Remind them they can make an offer via the printable form you can provide, or directly through the PropertyNow website. If there are other offers on the table or significant interest, it is fair (and strategic) to let them know.

Expert Resources

For a deep dive into dealing with buyers, we recommend reading pages 68–70 of our best-selling guide: 👉**Download: How to Sell Your Own Property Now (PDF) **or alternatively we have a wealth of scripts, how to guides and checklists available in the forms and downloads section of your account.

Updated on: 25/02/2026