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# Understanding campaign reports from realestate.com.au

These reports show you how the market is reacting to your property, but the terminology used by realestate.com.au (REA) can sometimes feel like a different language.

Here is your guide to understanding your weekly Campaign Reports. These provide a snapshot of how many people are looking at your ad and, more importantly, how many are taking action.

(Not signed up for the reports yet? See [Learn about the weekly campaign reports](https://help.propertynow.com.au/en/article/learn-about-the-weekly-campaign-reports-11ep95y/) for what's included and the one-off $15 setup.)

### When will I get my report?
We send you a link once your listing has been live long enough to have meaningful data behind it — a couple of days. It's a single link, and you only get it once.

From then on there's nothing more to wait for: **the link refreshes with live data every day**, so bookmark it and check it whenever you like rather than waiting for an email.

**The link expires after three months.** If yours has stopped opening, email us and we'll send you a new one.

### Key metrics explained
To make sense of the numbers, here are the three most important sections of the report:
| **Metric** | **What it actually means** |
| **Search Result Views** | How many times your property appeared in a list of search results. (The buyer scrolled past you). |
| **Property Page Views** | The number of people who actually **clicked** on your ad to see the full details and photos. |
| **Engagements** | The most valuable metric. This includes people who clicked to reveal your phone number, sent an email, or saved the property to their shortlist. |

### Total Views vs. Property Page Views
Don't be alarmed if your "Total Views" are much higher than "Page Views." Total views include every time your thumbnail appeared on a screen. **Page Views** are the metric that matters most: they show genuine interest.

### A word on Phone Reveals
One of the most common questions we get is: *"The report says I have 3 phone reveals, but no one has called me! Have I missed enquiries?"*
**The short answer is: No.** On Realestate.com.au, your contact number is masked as an anti-spam and tracking measure. A **Phone Reveal** simply means a user clicked the button to unmask the number so they could see it.
* **Why they didn't call:** The user may have written the number down for later, got distracted, or simply changed their mind.
* **Data capture:** Because this happens on the REA website, we cannot capture the user's information at the click stage. We only receive their details and notify you once they actually **dial the 1300 number and enter your unique 4-digit enquiry code.**
If you see reveals but no calls, it’s a sign that people are curious, but they haven't taken the final step to reach out yet.

### How to use this data
The Campaign Report is more than just a weekly update; it’s a tool to help you fine-tune your listing:
* **High Search Views / Low Page Views:** People are seeing your ad in the results but choosing not to click. You might need a stronger main photo or a more compelling headline.
* **High Page Views / Low Engagements:** People are reading your ad but not contacting you. This often indicates the price might be slightly high for the current market, or the description is missing key information.
* **The "Saves" count:** Keep an eye on the "Saves." These are your most serious prospects who are likely waiting for an open home or a price adjustment.

### REA's official guide
For a detailed breakdown of every graph and chart in your report, Realestate.com.au provides an official guide:
> [**View Official REA Campaign Report Guide**](https://help.realestate.com.au/hc/en-us/articles/115004179406-Understanding-our-new-Campaign-Reports)

### Need help interpreting your specific numbers?
If your numbers aren't what you expected or you'd like a second pair of eyes on your campaign performance, reach out to our support team via live chat or [support@propertynow.com.au](mailto:support@propertynow.com.au). We’re happy to help you analyse the data!